Everything below in one file: media plan, playbook, client 1-pager, 30-day checklist & report templates
Strategy · budget scenarios (Low/Med/High) · Scenario A vs B · campaign structure · KPIs
Setup steps · content pillars · cadence · boosting rules · month-by-month · roadmap
Plain-language summary — safe to forward to the client
Dated, tickable Day 1 → 30 sequence (setup → first amplification → Month-1 close)
Formula-driven workbook (3 tabs, auto-calc CPF/CPM/%) · CSV fallback included
13 slides · plain language · paid-media-first · a realistic ₱10K/month plan (incl. appendix media plan)
Confidential — unlisted link. Follower base verified (314); reach & cost figures modelled on Philippine benchmarks (PHP). Budget rule of thumb: ~₱60 to reach 1,000 people, ~₱15 per new follower (cheaper at scale via content amplification).