4 tabs (Summary · Client View · Internal · Projection audit) + new Costing tab: 15% agency fee, 12% VAT & 25% EWT as auditable line items. Total investment ₱525,600 · every figure a live formula.
7 slides · dummy-proof · what we’re doing, why TikTok & key cities, where the budget goes, expected results (with honest disclaimer) & next steps
Rev 2 (28 Jul 2026): FDA copy clean-up — “soy-free / gluten-free” and “No soy. No MSG. No artificial ingredients.” removed · Ingredients now “Coconut Sap, Iodized Salt” · Lot No. / Mfg & Expiry dates filled in · Artministree artwork sheet removed and page trimmed · retains Net Wt 150 mL (5.07 OZ), address & Direction for Use · design unchanged · print-ready vector PDF
Everything below in one file: media plan, playbook, client 1-pager, 30-day checklist & report templates
Single-tab, agency-grade planner · 15 campaign line items × 41 columns · audience & creative strategy · flighting · KPI forecasts · platform setup · optimization rules · dashboard guide. Three budget tiers — pick one:
LOW ₱30K/mo → ~11K paid followers/qtr · MEDIUM ₱75K/mo → ~35K (recommended) · HIGH ₱150K/mo → ~75K
Strategy · budget scenarios (Low/Med/High) · Scenario A vs B · campaign structure · KPIs
Setup steps · content pillars · cadence · boosting rules · month-by-month · roadmap
Dated, tickable Day 1 → 30 sequence (setup → first amplification → Month-1 close)
Formula-driven workbook (3 tabs, auto-calc CPF/CPM/%) · CSV fallback included
13 slides · plain language · paid-media-first · a realistic ₱10K/month plan (incl. appendix media plan)
Confidential — unlisted link. Follower base verified (314); reach & cost figures modelled on Philippine benchmarks (PHP). Budget rule of thumb: ~₱60 to reach 1,000 people, ~₱15 per new follower (cheaper at scale via content amplification).