Deliverables
Media Plan — Revised (now with costing tab)
4 tabs (Summary · Client View · Internal · Projection audit) + new Costing tab: 15% agency fee, 12% VAT & 25% EWT as auditable line items. Total investment ₱525,600 · every figure a live formula.
Client Presentation — Simple Plan
7 slides · dummy-proof · what we’re doing, why TikTok & key cities, where the budget goes, expected results (with honest disclaimer) & next steps
Coco Deli Coconut Aminos 150mL — Final Artwork (rev 2)
Rev 2 (28 Jul 2026): FDA copy clean-up — “soy-free / gluten-free” and “No soy. No MSG. No artificial ingredients.” removed · Ingredients now “Coconut Sap, Iodized Salt” · Lot No. / Mfg & Expiry dates filled in · Artministree artwork sheet removed and page trimmed · retains Net Wt 150 mL (5.07 OZ), address & Direction for Use · design unchanged · print-ready vector PDF
Lettuce Chips — front-pack photo (matches the pack)
3141 × 1831 px (10.5 × 6.1 in @ 300 dpi) — about 8× the version sitting in the artwork file. Background removed, colour-managed to sRGB, sharpened, flipped to match the pack front. The truffle that sits on the pile in the high-resolution frame has been taken out, so this matches what is printed; that one patch is rebuilt from the pack’s own frame and is softer than the rest.
Lettuce Chips — front photo as shot, with the truffle
Same 3141 × 1831 px cut-out, untouched — sharp everywhere, but it carries the truffle on the left of the pile, so it does not match the printed pack.
Lettuce Chips — exactly as printed
The cut-out the pack actually uses, enlarged 4× to 1565 × 966 px. Low resolution — the artwork only carries it at 392 × 242 px — so use it for matching only.
Mushroom Chips — front-pack photo
1688 × 1098 px (5.6 × 3.7 in @ 300 dpi) — full print resolution for the pack, and about 3.7× the cut-out in the artwork file. Red studio backdrop keyed out and the salmon halo the artwork had baked around the subject neutralised. The flat brown “Original Flavor” badge shape that was flattened into the high-resolution layer has been rebuilt from the pack’s own frame; that patch is softer than the rest.
Mushroom Chips — bowl composition (back panel)
1063 × 907 px · the splash-and-bowl hero from the back panel, clean on transparent. Came out of the artwork already cut out, so this one is the original quality.
Tita Derms — Full Execution Kit (.zip)
Everything below in one file: media plan, playbook, client 1-pager, 30-day checklist & report templates
Master Media Planning Sheet
Single-tab, agency-grade planner · 15 campaign line items × 41 columns · audience & creative strategy · flighting · KPI forecasts · platform setup · optimization rules · dashboard guide. Three budget tiers — pick one:
LOW ₱30K/mo → ~11K paid followers/qtr · MEDIUM ₱75K/mo → ~35K (recommended) · HIGH ₱150K/mo → ~75K
Detailed Media Plan (strategy narrative)
Strategy · budget scenarios (Low/Med/High) · Scenario A vs B · campaign structure · KPIs
Execution Playbook
Setup steps · content pillars · cadence · boosting rules · month-by-month · roadmap
30-Day Launch Checklist
Dated, tickable Day 1 → 30 sequence (setup → first amplification → Month-1 close)
Monthly Report Template
Formula-driven workbook (3 tabs, auto-calc CPF/CPM/%) · CSV fallback included
Starter Plan
13 slides · plain language · paid-media-first · a realistic ₱10K/month plan (incl. appendix media plan)
Confidential — unlisted link. Follower base verified (314); reach & cost figures modelled on Philippine benchmarks (PHP). Budget rule of thumb: ~₱60 to reach 1,000 people, ~₱15 per new follower (cheaper at scale via content amplification).